LUANAR Proudly Participates in the Beyond Lending Product Development and Marketing Masterclass
Posted: June 26, 2025 Posted By: Precious Maunde
As part of our ongoing partnership with the Malawi Microfinance Network (MAMN) and the German Sparkassenstiftung for International Cooperation (DSIK), the Department of Agribusiness Management (ABM) at LUANAR is honored to take part in the Product Development and Marketing Masterclass currently underway in Blantyre at Victoria Hotel.
Speaking during the opening of the two-day event, Dr. Felix Maulidi, Deputy Dean of the Faculty of Development Studies, emphasized the importance of conducting ethnographic research within microfinance institutions (MFIs). He noted that by deeply understanding clients' lived realities, MFIs can design financial products that are not only relevant but also responsive to the real needs of their target communities.
This training highlights LUANAR’s commitment to strengthening Malawi’s microfinance sector through evidence-based, client-centered innovation.